Unveiling the UltraBoost 2020, adidas sought to make waves with the "Faster Than" campaign. Working closely with the design team, my role was pivotal in translating this theme to the digital realm.
The focus extended beyond conventional advertising, with dynamic digital banners catching the eye and a carefully designed landing page on the official adidas website providing an immersive brand experience. This collaboration aimed not only to showcase a product but to embody a dynamic identity, illustrating the essence of "Faster Than" across various online touchpoints.